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One of these four gives you a brand kit that actually applies to your designs, for free. Another gives you 100 MB of storage, which is about fourteen AI images before you run out. I tested all four on the free plan and scored what you can finish without paying.

Adobe hands you background removal and watermark-free video for nothing. Canva charges for both. Canva gives you three brand colors that actually work, where Adobe gives you a whole brand kit you can’t touch. Neither free plan will resize a finished design.

A free Adobe Express account exported genuine 4K video, cut a background cleanly on the first attempt, and generated AI images licensed for client work. Then I hit the wall that actually matters: you can build a brand, but you can’t use it.

Background removal that handles flowing hair without a single brush stroke. Swap a logo once and every design updates itself. And an AI suite that doesn’t quite live up to its own marketing. Here’s what the upgrade actually buys, and who should stay on Free.